Our Story

With a life long passion for makeup and a career in cosmetics, I struggled to find eyeliners that truly complement all skin types, particularly those vibrant and pigmented enough to match my Caribbean heritage, and my ongoing frustration in not finding a variety of pigmented colors, I decided to create my own eyeliners. Initially, I experimented with formulations for fun, using high-quality pigments, dedicating time to research, and facing several setbacks until I finally achieved a breakthrough! This high-quality pigmented formula was everything I had hoped for!

 

I was so thrilled with my creations that I rushed to show my husband Steve Gordon (Founder), who was amazed that I had developed such beautiful and stunning eyeliners from scratch. Seeing the potential, he immediately suggested we turn this into a business. We then sent the formulation for lab testing, and to my delight, it passed all evaluations! Encouraged, I began wearing my eyeliners regularly and shared samples with friends and colleagues for over two years. The feedback was overwhelmingly positive. Everyone loved its durability, longevity, comfort, the brilliance with which they sparkled, and they received nonstop compliments and attention whenever they wore the eyeliners! And they, like my husband, recognized that I had created an incredible product and told me I must start a business.